Eco-Friendly
WE’RE ECO-FRIENDLY
By using Physical Vapor Deposition (PVD), the G-Chrome® process is an environmentally friendly method of producing a bright wheel finish that is more durable than traditional chrome. 
The manufacturing process uses recyclable powder coatings for the base and clear topcoat layers. Sandwiched in-between is a simple metal alloy which is applied under vacuum. The process does not consume or emit any harmful materials to our air, water or soil and is fully compliant with the RoHS directive. Because there is no need to control pollutants, the PVD coating process also consumes less raw energy, thus further reducing the environmental footprint.
Unlike the layered metal system of traditional immersion plating, PVD coatings are very light. On average, the PVD finish can save up to 50% on coating weight alone. This benefit is quickly realized in overall fuel efficiency for your car.
As educated consumers we strive to make choices that will be a benefit not only today but into the future. Being light and durable, PVD is that choice.
