WARSAW, IN (July 14, 2011)-Winona PVD Coatings, LLC has successfully launched the first OEM Black G-Chrome® wheel. The BMW accessory wheel, which is cast and machined at Borbet in Austria, is being shipped to the Winona PVD Coatings plant in Warsaw to get coated with Winona’s black G-Chrome® finish. BMW has coined the black G-Chrome® finish “Liquid Black” for their marketing efforts. There has been so much demand for this wheel that the first 2,000 wheels being shipped back to Germany, after being coated in Warsaw, have already been sold out.
“We truly enjoyed working with BMW and Borbet to validate this process and launch this exciting new product”, said Jamie Visker, CEO of Winona PVD Coatings, LLC. “Winona is thrilled to have its products on new vehicles in both the United States and Europe.”
Founded in 2007 in Warsaw, Indiana, Winona PVD Coatings, LLC provides an environmentally-friendly alternative to chrome plating to the original equipment wheel industry and the aftermarket wheel suppliers. Their unique G-Chrome® process provides a beautiful wheel finish that is more durable, adds less weight to the wheel, costs less than the traditional chrome plating process and will not pit or peel. For more information about Winona PVD Coatings, visit www.g-chrome.com.
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